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KFC

Digital Technology

Brief

Support the project team with content as required

  • award entries and research

  • sprint comms

  • mobile app descriptions, buttons, titles

  • kiosk screen content

Details

I create KFC-style content for the new Kiosks, plain English error messages, and content including buttons and titles for finger-licking customers and store teams.

 

I have also written a number of award applications to showcase the achievements of this small in-house team.

The KFC Digital Technology team started a complex project to update legacy infrastructure and an existing coupon app. The goal was one sleek integrated system for home delivery, collect, and loyalty underpinning an app front end, menu management, and delivery aggregator partners.

 

These clever programmers and project managers needed to effectively share their developments with a range of non-technical people inside the business. Across 2019, I attended fortnightly sprint meetings and translated technical topics, priority requests and key insights into friendly plain-English emails tailored to each audience.

SUMMARY

I inject the KFC can-do enthusiasm into the UK mobile app menus, I add a dash of plain English to error messages, and I spread the word about awesome developments in the clever Digital Technology team.

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A registered member of the ProCopywriters Alliance

07941 041017

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