Brief: support the project team with content as required
award entries and research
mobile app descriptions, buttons, titles
The KFC Digital Ventures team started a complex project to update legacy infrastructure and an existing app. The goal was a sleek backend machine that could deliver lots of functions customers expect on a front end system and app.
These clever programmers and project managers needed to effectively share their developments with a range of non-technical people inside the business.
I attended fortnightly sprint meetings and translated technical topics, priority requests and key insights into friendly plain-English emails tailored to each audience.
In 2020, the role grew.
When needed, I create KFC-style plain English error messages and content including buttons and titles for finger-licking customers and store teams.
I am writing a number of award applications that showcase the achievements of this small in-house team.