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KFC

Digital Ventures

Brief: support the project team with content as required

  • award entries and research

  • sprint comms

  • mobile app descriptions, buttons, titles

Details

The KFC Digital Ventures team started a complex project to update legacy infrastructure and an existing app. The goal was a sleek backend machine that could deliver lots of functions customers expect on a front end system and app.


These clever programmers and project managers needed to effectively share their developments with a range of non-technical people inside the business.

I attended fortnightly sprint meetings and translated technical topics, priority requests and key insights into friendly plain-English emails tailored to each audience.

In 2020, the role grew.


When needed, I create KFC-style plain English error messages and content including buttons and titles for finger-licking customers and store teams.


I am writing a number of award applications that showcase the achievements of this small in-house team.

SUMMARY

I inject the KFC can-do enthusiasm into the UK mobile app menus, I add a dash of plain English to error messages, and I spread the word about awesome developments in the clever Digital Ventures team.

07941 041017

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