Updated: Oct 10
You know you need to find customers, but you are not a marketer and you don’t have the budget to hire an agency. In fact, you might not even be sure what marketing is exactly. So where do you begin?
How do I teach myself marketing?
There is always something new to learn when you get into marketing. The digital market place is constantly evolving and it can be easy to become overwhelmed with the choices available. But the worst thing you can do is to do nothing.
It is easy to get your head around the basics and build a solid beginners marketing plan for free. Here’s how.
Use free resources
Big names like Hubspot, Zoho, and Buffer offer super-useful articles on content marketing and some even run free courses to help you grow your business online. Their courses are usually geared towards encouraging you to use their paid services, but they are still very valuable.
Take a free start-up course
Most regions in the UK have some kind of business start-up support. They want you to succeed so you can start paying tax and rates to support your local area. At the moment, these bodies are still funded by the E.U., but that could stop any time soon. So get in there now while you still can.
If you’re local to me, the Dorset Growth Hub is a powerhouse resource. You can claim up to 12 hours of free support to kick start your growth. Otherwise search for regional start-up funding. There is plenty out there if you look in the right places.
Find a marketing specialist
Whether the online resources are overwhelming, you can’t make it to the free local courses, or you just don’t have the time to do either of those, you can also pay someone to help you get started the right way or even teach you how to do it yourself. Check out my DIY Guide to SEO series as a good place to start.
You might not be ready to hire a big agency, but you can hire someone with agency know-how. A marketing consultant is best if you want offline advice – Glenda Shawley at the Training Pack is excellent for general marketing advice. But if you need to promote your business online, an Internet marketing specialist or content marketer is best.
I offer the best of both worlds with a combination of marketing knowledge and writing skills. My consultancy services range from an hour’s session to fire things up and boost your SEO through to all singing and all dancing collaborations where I become like part of your team.
Take the next step
See more about my small business services here or give me a call (07941 041 017).